ABOUT

A CONSUMER BEHAVIOR COOKING EXPERT | WHO IS AN INNOVATIVE THOUGHT LEADER | PIONEERING THE FUTURE OF THE COOKING AND KITCHEN EXPERIENCE.

Jane Freiman is the Founder of the Smart Kitchen Insights Group. Jane has more than 30 years of test kitchen experience with both foods and appliances. Jane spent the last 27 years at Campbell Soup Company. She has a keen understanding of consumers’ cooking needs and behaviors across the globe, having shared best practices for recipe development with teams in Mexico, Belgium, Australia, and Canada. Jane has led the Consumer Test Kitchen for 9 years.  Her mission was to bring to life the consumer’s kitchen and their cooking experiences, with the mantra: “It starts with the consumer… and ends with the food”.

As a leader of the Campbell’s Consumer Test Kitchen, Jane provided consumer cooking insights and trends to the broader Campbell business and ensuring home kitchen realities and the mindset of a consumer are central to Campbell’s recipe and product development. While leading the Consumer Test Kitchen, Jane created best practices for recipe development, created the consumer test kitchen quality seal and envisioned a “Consumer First” mindset to drive business success for each brand.

In the last four years at Campbell’s, Jane launched a cross-functional, enterprise-wide Kitchen of the Future Team to keep a finger on the pulse of trending technology that will elevate meal planning, shopping and preparation experiences over the next 15+ years. The team researched and identified appliance manufacturers, kitchen start-ups and internet food communities to partner with those that would optimize testing opportunities. Jane also led the testing of new Smart Connected Kitchen Tools and provided valuable feedback to start-ups.