We test products with the same tools and equipment cooks have in their homes. We ensure all product directions deliver an exceptional in-home experience. We write all product directions in a consumer-friendly-tone that reflects the brand’s voice and ensures a safe preparation.
We develop recipes using only Best-In-Class practices. All recipes are triple-tested to ensure accuracy and deliver consistent success.
Content Strategy & Development
To produce our food and recipe content, we use our on-going research with home cooks to understand their cooking behavior. This practice ensures that the content is compelling and drives frequency of use.
Trendspotting and Competitive Intelligence
Through our marketplace exploratory service, we help clients understand the competitive landscape. These exploratories help develop insights that lead to product and recipe innovation.
We research and shop with people to best understand their needs. We also get closer to their true behavior by going into their homes to talk to them about meal planning, food prep, and cooking. This helps us understand their pain points when it comes to bringing their families together for meals.
Public Relations and Influencer Outreach
Through a partnership with the NYC-based boutique agency, Coaction Public Relations, we provide a full service PR and influencer marketing services, including: Print, digital and broadcast media services; New product launches; Trade media relations and trade show support; Special event development and execution, Social media strategy, Blogger/influencer relations; and Strategic partnerships.