It Starts With the Home Cook and Ends With the Food!
Where real-kitchen experience and consumer insights come together to shape meaningful results.
Serving as Your Guide to Growing Your Business
Consumers evolve quickly as global trends, technologies, and household routines shift. That’s why it’s essential to have a partner who helps you stay connected to home cooks and their real-world kitchen behaviors. At Smart Kitchen Insights Group, we provide solutions grounded in insights from consumer and food experts, giving your business the clarity and direction needed to grow with confidence.
About Us
Smart Kitchen Insights Group is a full-service virtual test kitchen dedicated to supporting food and appliance companies with expert, actionable guidance. Our work is led by a seasoned consumer advocate with more than 30 years of test-kitchen experience and a deep passion for cooking and overall kitchen experience. By combining a love of cooking with a keen understanding of real-world cooking behaviors, we develop innovative, insight-driven strategies that help brands grow, connect with home cooks, and stay ahead of emerging trends.
What We Do
We help brands understand the realities of home cooking and turn those insights into better products, clearer content, and stronger consumer connections. Our expertise spans research, trends, recipe development, and product testing all grounded in how people actually cook at home. By aligning with real home-kitchen needs, we help brands create solutions that earn trust, build loyalty, and drive increased usage.
Why Choose Us
We deliver insights and strategies that drive real results. Our work is grounded in research from leading consumer and food experts, helping you understand how home cooks think, shop, and cook. With this knowledge, you can create products and experiences that build long-term consumer loyalty. We also identify early signals in food, cooking, and appliance trends so you can stay ahead of the market and innovate with confidence.