It Starts With the Home Cook and Ends With the Food!

It Starts With the Home Cook and Ends With the Food!

Serving as Your Guide to Growing Your Business

The Consumer continuously evolves due to the fast pace of global changes. This is why it is important to have someone who can help you in keeping up with Home Cooks and their kitchen realities. At Smart Kitchen Insights Group, we are committed to offering a variety of solutions helpful to your business.

About Us

Smart Kitchen Insights Group is a full-service virtual test kitchen that aims to help food and appliance companies. We are led by a consumer advocate that has more than 30 years of test kitchen experience. She is also an innovative thought leader with a strong passion for cooking and overall kitchen experience. To make sure that all needs of clients are met, she combines her strong love for cooking with a keen understanding of cooking behaviors. This is done to create innovative strategies that will drive growth for your company.

What We Do

At our company, we believe that not all home cooks are alike, and a one-size approach does not work at all. You can rely on us to provide you with exceptional consulting services for your products. Through our services, you can have a better understanding of what your consumers need as well as create content that will drive usage. We do this through the following:

Consumer Research and Insights on Cooking Behaviors

Trend Tracking

Serving as Spokesperson

Content and Recipe Strategy Creation

Recipe Development

Food Photography

Product Testing of Food and Appliances

Prep Direction Development for Food and Usage Manuals for Appliances

Why Choose Us

We ensure that our solutions will give you the best possible result. Through our services, you will create and utilize strategies based on the real insights of culinary experts. This will help you meet the needs of your home cooks, and at the same time, builds loyalty with your consumers. Aside from that, we will also assist in identifying early signs of food, cooking, or appliance trends for you to leverage.

Reach Out

Let us help you get closer to your consumer target that will unlock the possibilities for innovation, new line extensions and content. For more information on our comprehensive range of services, please get in touch with us today.

We look forward to hearing from you soon!